Our mission
Everyone deserves to feel like they can confidently express themselves — but for millions of people, their teeth are in the way. By eliminating barriers to orthodontic treatment and providing the highest standard of care, we empower people to change their lives. Straighter teeth are just the start.
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Our story

Once upon a time, five of us started talking about our teeth. We all wished they were straighter, but like millions of other people, we didn’t want to pay over $5,000 for treatment. Besides, braces were not an option. (Especially for Lilla, who had already had them twice.)

We looked into the aligner industry, and we knew we could make a difference. So we partnered with a world-class orthodontist, Dr. C. Lynn Hurst, and founded Candid. Our first office was in Andy Warhol’s old apartment. Then we moved to another apartment. It was all very cozy.

Tens of thousands of patients and 300 employees later, we don’t have meetings on bunk beds anymore. But the spirit of what we’re doing hasn’t changed since those early days, and it never will.

Our standard of care

Remote treatment might be a new concept, but our approach is pretty old-fashioned: Your health comes first, not our bottom line.

Developed by top-tier orthodontists, our diagnostic process sets a deliberately high bar for treatment. For example, our consent form goes into comprehensive detail on your medical history, and we require eight different photos of your face and teeth — the AAO standard.

Basically, we treat you the way you’d expect a doctor to treat a patient. So we’ll always do what’s medically best for you, even if it means advising you to seek treatment elsewhere. We only take cases when we’re confident that we can safely deliver a great outcome.

Our promise to you

We believe that outcomes can only be as good as the training and experience of the people designing treatment. So we work exclusively with a carefully curated network of expert orthodontists, not general dentists or “dental professionals.”

We believe that you should feel supported and empowered before, during, and after treatment. So we’ll make sure you have all the information you need to navigate your care, and we’ll always be here to answer questions.

We believe that you deserve the chance to make a change in your life. And we’ll do everything we can to help you get there.

pages-about-us--hands.jpg

Our story

Once upon a time, five of us started talking about our teeth. We all wished they were straighter, but like millions of other people, we didn’t want to pay over $5,000 for treatment. Besides, braces were not an option. (Especially for Lilla, who had already had them twice.)

We looked into the aligner industry, and we knew we could make a difference. So we partnered with a world-class orthodontist, Dr. C. Lynn Hurst, and founded Candid. Our first office was in Andy Warhol’s old apartment. Then we moved to another apartment. It was all very cozy.

Tens of thousands of patients and 300 employees later, we don’t have meetings on bunk beds anymore. But the spirit of what we’re doing hasn’t changed since those early days, and it never will.

pages-about-us--quality-of-care.jpg

Our standard of care

Remote treatment might be a new concept, but our approach is pretty old-fashioned: Your health comes first, not our bottom line.

Developed by top-tier orthodontists, our diagnostic process sets a deliberately high bar for treatment. For example, our consent form goes into comprehensive detail on your medical history, and we require eight different photos of your face and teeth — the AAO standard.

Basically, we treat you the way you’d expect a doctor to treat a patient. So we’ll always do what’s medically best for you, even if it means advising you to seek treatment elsewhere. We only take cases when we’re confident that we can safely deliver a great outcome.

pages-about-us--our-promise-square.jpg

Our promise to you

We believe that outcomes can only be as good as the training and experience of the people designing treatment. So we work exclusively with a carefully curated network of expert orthodontists, not general dentists or “dental professionals.”

We believe that you should feel supported and empowered before, during, and after treatment. So we’ll make sure you have all the information you need to navigate your care, and we’ll always be here to answer questions.

We believe that you deserve the chance to make a change in your life. And we’ll do everything we can to help you get there.

LEADERSHIP TEAM
Nick Greenfield
Nick Greenfield
Co-founder & CEO
Gary Kliegman
Gary Kliegman
Chief Operations Officer
Bobby Ghoshal
Bobby Ghoshal
Co-founder & Chief Design Officer
Cathrin Bowtell
Cathrin Bowtell
Chief Growth Officer
Lilla Cosgrove
Lilla Cosgrove
Co-founder & Head of Product
Sam Levine
Sam Levine
Co-founder & Head of Growth
Spencer Salovaara
Spencer Salovaara
Co-founder & Head of Operations
Dan Michaeli
Dan Michaeli
VP, Compliance, Regulatory & IP
Peter MacRobert
Peter MacRobert
VP, Engineering
Andy Schultz
Andy Schultz
GM, Columbus
Dr. Lynn Hurst
Dr. Lynn Hurst
Co-founder & Chief Dental Officer
Herschel Goldfield
Herschel Goldfield
General Counsel
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Helping kids smile all around the world.

We’re working with Smile Train, the international children’s charity, to help provide cleft lip and palate treatment to children worldwide.

Read more about our partnership
Join the team.
Want to be part of a million before and afters? Come work with us and help make orthodontic treatment more accessible than ever.
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