The Impression
STRAIGHT TALK
ON ORAL CARE

Why Candid shut down the D2C business model

Dr. Ben Miraglia and Candid's CEO, Nick Greenfield, join Dr. Len Tau on the Raving Patients Podcast [Video Podcast]

Amanda Bottger
Senior Director of Strategic Communications, Candid

Learn why Candid folded the D2C business in favor of a practitioner-lead treatment model: the factors behind the decision and the future of B2B marketing strategies in dentistry.

Dr. Ben Miraglia also joins to talk about his personal experiences joining CandidPro and how Candid provided him with a level of control and quality unlike anything else on the market.

Also discussed are the oncoming shift from D2C to B2B marketing strategies, plus some tips on evolving as a business and meeting your customers where they're at.


CandidWordmark_Black
Let’s get things straight.

Sign up for more straight talk on oral care from The Impression, plus inside info and special offers from Candid.

Article continues below

CandidWordmark_Black
Want straighter teeth?
Find out if Candid clear aligners are right for you.