The Impression

Why Candid shut down the D2C business model

Dr. Ben Miraglia and Candid's CEO, Nick Greenfield, join Dr. Len Tau on the Raving Patients Podcast [Video Podcast]

Amanda Bottger
Senior Director of Strategic Communications, Candid

Learn why Candid folded the D2C business in favor of a practitioner-lead treatment model: the factors behind the decision and the future of B2B marketing strategies in dentistry.

Dr. Ben Miraglia also joins to talk about his personal experiences joining CandidPro and how Candid provided him with a level of control and quality unlike anything else on the market.

Also discussed are the oncoming shift from D2C to B2B marketing strategies, plus some tips on evolving as a business and meeting your customers where they're at.

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