The Impression

How CandidPro™ brings the latest telemedicine to your practice

Grow your practice, take on more cases, and step into the future of care with CandidPro™.

Holly Anne Mitchell
CandidPro Partner Success Coach

It took a while for clear aligners to become the standard for moving teeth. Invisalign, the most famous clear aligner treatment, was invented in 1997 in typical startup fashion by a pair of non-dentist Stanford grads in a garage in Palo Alto, California. At first, orthodontists were skeptical. So, Align Technology’s founders Zia Chishti and Kelsey Wirth went straight to the patient in a marketing campaign that the New York Times called one of the most aggressive in history. Patients began asking their dentists for Invisalign, urging providers to adopt clear aligners as the new standard of care. 

Once again, patients are clamoring for innovation, and Candid has stepped in to answer the call, providing effective, affordable, remote orthodontic solutions that exceed what was considered clinically possible. 

A Brief History of Clear Aligners

In 1945, Harold Dean Kesling designed a rubber appliance to help with minor tooth movements that he called a “tooth positioning device.” Though the applications were limited, Kesling foreshadowed the possibilities. In 1945, he stated: “Major tooth movements could be accomplished with a series of positioners by changing the teeth on the setup slightly as treatment progresses. At present, this type of treatment does not seem to be practical. It remains a possibility, however, and the technique for its practical application might be developed in the future.”

In 1959, Henry Isaac Nahoum improved on the idea with a series of thermoplastic aligners designed to move and shape teeth. He called it the Dental Contour Appliance and used it primarily for anterior teeth. Nahoum also recommended that when both arches are treated, the dentist apply acrylic buttons for the attachment of interarch elastics.

The 1960’s brought us computer-aided design and computer-aided manufacturing, which, Dr. Francois Duret applied to teeth in 1983, resulting in the first dental CAD/CAM restoration. 

In 1993, John J. Sheridan invented the Essix retainer, a fully plastic aligner which could both hold teeth and move them into proper position. 

Now, back to Palo Alto in 1997. Align Technologies went from David to Goliath, going public in just four years, prevailing with their marketing strategy to become a favorite of patients and GPs alike.

In 2019, CandidRx™, Candid’s patent-pending prescription became the next advancement in clear aligner therapy. CandidRx™ allows orthodontists to treat complex cases remotely with predictable clinical outcomes and to safely and effectively move teeth without interproximal reduction or attachments. Thanks to CandidOs™—our suite of patient- and doctor-facing hardware and software—it’s now possible to give patients fully remote care, responsibly and collaboratively. 

“I’ve treatment planned and/or treated over 20,000 clear aligner patients. Candid is by far the most effective and predictable treatment planning and clear aligner solution for treating dental malocclusions. No attachments and No IPR (which patients hate)! I’ve switched 100% of my orthodontic practice to the CandidRx™ and Candid clear aligners for three reasons: 1) It works and it's predictable, 2) Patients love it, 3) It’s the most profitable way of delivering orthodontic care.”

-Dr. Lynn Hurst, Board Certified Orthodontist and Chief Orthodontic Officer at Candid

Invisalign's Limits

Though Invisalign has always had brilliant marketing, the treatment planning model has several limitations, which the team at Candid are dedicated to solving. 

Limit #1

Provider experience with orthodontics. From what I’ve seen, if a doctor is new to Invisalign and its treatment methodology, they’re less likely to get great results in complex cases. At Candid, however, every case is  planned and overseen by an orthodontist in Candid’s hand-picked network. And if they don’t believe the patient can get predictable results with Candid aligners, they don’t approve the case. 

Limit #2

Chair time at $0 for follow-up visits is costly for the provider, especially if, as can happen with Invisalign treatment, a patient moves or a dentist leaves a practice and has to hand the case over to another provider mid-stream. With Candid, all aligners are delivered directly to the patient, so no matter where the patient is, you can still check that they’re tracking, and you don’t have to give up valuable chair time that could be used to see other patients. 

Limit #3

Interproximal reduction or IPR has to be done when the teeth can’t move forward. Unfortunately, IPR can be a part of treatment with Invisalign. Candid hates traffic jams just like you do, so, to avoid IPR and to save the enamel, CandidRx™ moves teeth back and out to the side, a process called step distilization. By widening the smile and moving the molars back, there’s plenty of room to move other teeth without doing any damage.

Limit #4

You know that feeling when the patient thought the aligners were invisible and then you tell them you have to attach little buttons to their teeth? Not so invisible after all. With Candid, the aligners are crafted differently. They’re a little longer and provide a straight edge so they can torque the teeth, and the material Zendura FLX is sturdy and comfortable enough to anchor and move teeth on their own, button-free. 

Limit #5

“I’m not straightening your teeth,” the orthodontist told me when I began my Candid treatment, “I’m giving you the tools to straighten your teeth. The result is up to you.” As we all know, to get the most out of clear aligner therapy, compliance is key. Using CandidScan™ and CandidApp™ can feel a lot like a game; every 14 days the patient scans their teeth and then gets back a rating on how well they’re brushing, flossing, and tracking. Part of the CandidOs™ magic is that it keeps your patients motivated to wear their aligners, helping them follow their doctor’s recommendations as they zip through to the finish line. It's early days yet, but among CandidMonitoring™ patients, Candid has seen a refinement rate of just 11%. 

What CandidPro™ Can Do for Dentists

Candid came into the world with one mission: to design a product both clinically superior to its competitors and more affordable and accessible to patients. Potential CandidPro™ partners are encouraged to review Candid’s case studies and before and afters to see what’s possible.

"Candid started by working exclusively with orthodontists. But to truly transform the dental industry, which we are confident Candid has the power to do, we have to bring more dentists into the fold and along for the ride.”

-Nick Greenfield, CEO at Candid

Candid’s goal is to work with dentists, not against them, to achieve greater access to responsible, affordable orthodontic care for their patients. Candid is now partnering with select dental practices through CandidPro™, helping dentists leverage Candid’s technology to increase revenue per patient, providing more affordable, convenient, and clinically excellent clear aligner therapy to patients. 

CandidPro™ was designed for group practices with very little extra chair time, and for general dentists who are still building their confidence and expertise in orthodontics. Partnering with a Candid orthodontist means lower price point for patients and higher rates of case acceptance. 

CandidPro™ partner dentists particularly enjoy the high average hourly production of a Candid case compared to other procedures. I polled a group of dentists in New York to compare the average hourly price of various procedures, and Candid was the most lucrative by far. 

  • Crown and bridge $417

  • Invisalign $714

  • Implant $1600

  • Candid $3500

Whether a practice owner wants to offer Candid in addition to, or instead of, other clear aligner solutions, it’s clear that incorporating Candid in your menu of services leads to success. Enquire below to become a Candid Certified provider in your area, and see for yourself why CandidPro™ is the next standard of care in clear aligner therapy.

To schedule a discovery call and to learn more about CandidPro™, email

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