You can buy aligners from lots of companies.
But that doesn’t mean you should. Here’s the difference between Candid and Smile Direct Club and other at-home teeth straightening companies.
01. EXPERT DOCTORS ONLY
We only work with orthodontists, not general dentists.

Let’s say you needed heart surgery. Who would you go to: your primary care doctor or a heart surgeon?

That’s the kind of choice you’re making when you decide between Candid and other at-home options. When you buy clear aligners online, you aren’t just getting pieces of plastic. There’s a prescribing doctor on the other end who designs your treatment. At Candid, those doctors are orthodontists: specialists in the diagnosis, prevention and correction of irregular alignments of the teeth and jaws.

Orthodontists literally go to school to learn how to straighten teeth. It’s what they do.

(Not) too cool for schoolDentists and orthodontists both go to dental school, but orthodontists then have to complete a specialized 2-3 year residency before they enter practice.
4Years of training for dentists
6 - 7Years of training for orthodontists

But other at-home teeth straightening companies don’t only work with orthodontists, and they may not work with them at all. Instead, they use general dentists or other dental professionals. Which means your care could be in the hands of someone who knows a lot about teeth, but isn’t trained to see the bigger picture. The way the bones and muscles of your face, neck and jaw come together. The angle of your bite. The long-term impact that changes in tooth position will have on the structures around them.

Meet your malocclusion“Malocclusion” is the technical term for irregularities in the alignment of the teeth and the way they come together when the jaw is closed. Here are common examples.
Overbite
Underbite
Crowding
Spacing

Primary oral care, the domain of general dentists, is incredibly important. But when it comes to straightening your teeth, definitely stick with the experts.

02. HIGHER STANDARD OF CARE
We take your health and wellbeing seriously.

Here’s the thing about straightening your teeth: It’s a medical procedure, not “just” a cosmetic one. Improperly prescribed treatment could have real consequences, from unstable results to an impaired bite or even tooth loss.

So we treat you the way you’d expect a doctor to treat a patient: carefully, conservatively, and with close attention to detail.

It all starts with our diagnostic process. Some at-home aligner companies ask for as few as 3 photos of your face and teeth, but we require 8, the American Board of Orthodontics standard of care, to go along with high-quality PVS impressions or intraoral digital scans. Plus, we ask for more details about your dental and medical history in our consent form than many of our competitors do.

Get ready for your close-up(s)
Others (3 photos)
Candid (8 photos)
Candid requires eight diagnostic photos, the American Board of Orthodontics standard of care. Other companies use as few as three.

Does that mean it’s harder to get approved for treatment by Candid than by other companies? It can. There’s a lot our orthodontists look for when they assess your case, from the underlying causes of your dental appearance to any signs of gum disease. They’ll only ever prescribe treatment if they’re confident they can safely and effectively deliver a great outcome.

That same focus on safety extends to our treatment protocol. For example, unlike other companies, we would never align just the “social six” or your top or bottom teeth alone, because that could ruin your bite. And while others advertise speed, we’re careful to only move your teeth at velocities compatible with your bone biology. Going faster than that could mean your body never has a chance to heal.

We’re all about expanding access to care, but that doesn’t mean we cut corners.

03. DESIGNED FOR YOU
We built Candid to fit into your life.

Committing to treatment can be intimidating. We know that. It’s not like this company (or any other at-home teeth straightening company, for that matter) has been around for that long. So it makes sense that you don’t want to rush your decision.

But we’re offering something that other companies aren’t. And it’s not just our network of orthodontists, or the fact that our standard of care is so high. It’s that every single thing about this experience has been built with you in mind — from asking about your goals in our comprehensive consent form to your video call with a care specialist the day you start treatment.

Images from the patent filing for our proprietary treatment protocol.

Our patent-pending treatment protocol was designed expressly for teledentistry, so it completely eliminates the need for interproximal reduction, or IPR — the practice of filing down your teeth to create room for movement between steps. It also dramatically reduces the need for post-treatment refinements.

Our aligners are durable, stain-resistant, and BPA- and phthalate-free. Our whitening foam is gentle enough to use throughout the day and every night.

Our care team will always work around your schedule if you need help or have questions.

A lot has to happen between before and after. We’re here to make sure you feel confident at every step of the way. ✧

How do you want to get started?

The first step is to show us your teeth so your case can be assessed.
MOST POPULAR

Visit a Candid Studio near you

Get started at home

Take your own photos and impressions. Full refund if you’re not a candidate.