Curate productive financing conversations during HSA/FSA season

Millions of Americans have a healthcare savings benefit with their employers, and Fall is an ideal time to center those benefits during your financing conversations. Here’s what you need to know to help your patients leverage these accounts to improve their oral health with CandidPro clear aligner therapy. 

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What are healthcare savings benefits?

To refresh your memory, many healthcare plans offer additional pre-tax savings opportunities in the form of healthcare savings accounts (HSA) and flexible spending accounts (FSA). HSA contributions will roll over year after year. FSA dollars will expire at the end of the calendar year. 

CandidPro clear aligners are a great way to help your patients put those FSA dollars to use before they expire. 

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Do my patients know about HSA and FSA benefits?

Some of your patients will likely be well-versed in these benefits. Others may not realize that orthodontic treatment is an eligible expense. For those needing to spend FSA dollars before they expire, CandidPro can be a lifeline—and you can take the first step by having your office manager flag any patients who pay into an FSA. 

Another great way to remind patients about their pre-tax benefits is advertising, and our Marketing Team has created several assets to help you do just that. Though these assets are intended to help you advertise a Love Your Smile Day production event, they will also work on their own. Contact your Account Representative for more information about your CandidPro marketing assets.

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How do I bring up HSA and FSA benefits with my patients?

We recommend asking your patients about their HSA and FSA benefits during your financing conversations as one potential payment option. Ideally, this conversation is led by your office manager or another practice employee who is less clinically focused. Make sure the patient is aware that their FSA funds will expire at the end of the year to drive urgency.  

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For more advice on curating productive financing conversations with your patients at any time of year, check out our recent webinar with Sunbit.

Not already a CandidPro provider? Sign up for a free demo to try CandidPro for yourself.

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