Drive consistent growth with smarter marketing

It’s estimated that around 75% of Americans have a malocclusion. That means there’s no shortage of potential CandidPro patients in your practice and in your community. The key to reaching as many patients as possible boils down to positioning your practice as a desirable provider of clear aligner therapy and consistently delivering that message across a variety of communication platforms. 

Here are a few tactics recommended by T-Bone.

In-office flyers and media

Leverage flyers and/or digital media promoting clear aligner therapy throughout your office. We’ve created a few printed and digital options that are available in our Ignition Kit: a free resource for our CandidPro providers.

Chairside conversations

Integrate health-first conversations about malocclusion during hygiene visits. Remind patients presenting with malocclusion that they may be at risk for expensive, long-term consequences without an orthodontic intervention. Our Bite Health Evaluation form is a great chairside aide for these conversations.

Website

Have you updated your practice's website recently? When you’re ready, make sure to add CandidPro to your website to let visitors know that it’s a service you offer. Adding keywords like “clear aligners" or “straighter teeth” to your CandidPro page may also help new patients seeking clear aligner care find your practice. Our team can also work with your website manager to implement any updates you'd like to make, and we've created a simple online resource to help you find the right messaging to help build patient trust.

Social media

You don’t have to be a viral sensation to make social media work for your practice. A few posts every month can go a long way—especially if the content is useful for your patients. You can feature members of your team, discuss different treatments, or even feature patient testimonials (with patient consent, of course). Best of all, we have plenty of social media support for you in our Ignition Kit to help you promote production day events and more.

Newsletters

Most of your patients are probably coming to see you every six months. Between hygiene visits, you can keep your patients informed using a simple newsletter. Newsletters are great ways to share information about your services, shine on your top-performing team members, and make your practice more approachable. 

Community outreach

As dental providers, you’re important members of your community. Make sure you’re taking some time to be an active participant in your community throughout the year. This can look like volunteering with your team, sending postcards to families in your neighborhood, or purchasing ads in your local newspaper. 

Testimonials

Do you have happy CandidPro patients who are nearing the end of their treatment? Ask them if they would like to share their story on camera. You can use their stories to show potential patients the benefits of this life-changing treatment on social media, your website, and with our team. Just make sure to get written permission from your patients first. You may also choose to offer a discount on retainers to encourage patients to share testimonials.

Leverage local influencers

Your community is full of local influencers. These are people who are active in their communities every day and are trusted resources for recommendations. The key is to treat every patient like an influencer by asking them to recommend your practice to others seeking clear aligner therapy. You may even choose to extend a special referral offer to patients who bring their friends, family, and co-workers to your chair.

Host a Love Your Smile Day

Clear aligner therapy isn’t cheap, but it’s in high demand. Planning and hosting a clear aligner production day—we call them Love Your Smile Days—could encourage patients who are on the fence to accept treatment. We recommend leveraging a discount on CandidPro clear aligners for your event. We also recommend working with our CandidSMILE team to help you make your event a profitable success. 

Want even more marketing advice from T-Bone? Watch his Marketing Best Practices webinar at Candid Academy.

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