Plan and host a successful clear aligner production day

Clear aligner production days are a great way to drive more revenue at any time of year. These special events involve setting aside the time and space in your practice to focus on clear aligner consultations. At CandidPro, we call these Love Your Smile Days, and we offer a ton of hands-on support to help you make these special events a success for you and your team. 

Want to plan your own event? Here are a few strategies other providers have found useful.

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Plan ahead

Successful event planning doesn’t happen overnight. You need at least a few weeks to prepare your team and your practice—not to mention getting patients in the door. We recommend you start planning your event at least six weeks in advance to ensure you have adequate time to dial in all the details. 

Leverage your team

Your team is a key factor in the success of your production day event. You’ll want to include your team in all the details of planning your event and delegate roles and responsibilities for preparations and the day of the event. If you work together as a cohesive unit, you efficiently plan and host your event while delivering a high-quality experience to your patients.

Use all of your space

On the day of your event, you’ll want to use as much of your practice as possible to host. If you have operatories you don’t usually use, you may consider using them for your production day. You may also want to decorate your reception area and put out a selection of food and beverage options for those in attendance. 

Offer a promotion

Production days are all about driving revenue, but that doesn’t necessarily mean you should charge your normal fee for clear aligner therapy. Our providers often discount CandidPro clear aligners by $500 or more to help stoke more interest. Others offer free giveaways to patients who proceed with treatment. At the end of the day, discounts and giveaways will reduce your profit margin—but they could also increase your case volume overall. It’s up to you to determine what balance you want to strike.  

Make some noise

If you host an event and don’t tell anyone about it, you’re not going to be very successful. If you spread the word far and wide, you could wind up with a significant boost to your revenue. Use your preparation phase to market your event in your practice, on your website, on social media, and with traditional advertising. Find themed assets to help make marketing your event even more efficient in your Ignition Kit. 

Work with our team

Our CandidSMILE team and your Account Executive are here to help you plan and host your event. This complimentary support gives you weekly time with our team to keep your plans on track. Your Account Executive may also be able to help you with in-person support on the day of your event to further augment your team. Make sure to ask them in advance! With sufficient notice, we can also feature your event or social posts on our social media accounts to help further your efforts. 

Ready to start planning your Love Your Smile Day event? Contact our CandidSMILE team at marketing@candidco.com.